We created an identity that represents a library of letters, as the story at PS is written from shared experinces that create a community where anyone can start shaping the fundamentals of their well-being journey. A non-judgemental reminder with the heartfelt postscript, PS treasures the story that makes you beautifully, authentically you.
Complementing the brand identity, we established a colour coding and icon system for PS' current and future health product library according to categories of organs and product types.
